Patient-acquisition intelligence · aesthetic medicine
The next move, ranked. The evidence, attached.
PracticeFire reads hundreds of data points your practice already generates — across search, ads, listings, reviews, and your site — classifies every patient search by procedure, intent, and geography, and hands you a ranked answer: do this next, and here’s why. The live dashboard behind every line is where you check our work.
- By invitation
- Free setup
- Connects in 10 minutes
What’s happening
WK 28 · JULLip filler demand in Santa Monica is up 34% quarter-over-quarter. Your pricing page ranks #9 — one rewrite away from page one. The full query set is in the dashboard.
Two competitors within 3 miles added Business Profile photo categories you're missing. It's costing you map-pack visibility for “botox near me”.
You're paying for clicks on 41 queries you already rank #1 for organically. The overlap list is ready for your ads manager.
Opportunities
RANKED BY IMPACTRewrite the lip-filler pricing page
Lip fillerTransactionalSanta Monica1,240searches/moClose the ads-vs-organic overlap
BotoxComparisonWest LA3,180searches/moAdd the missing Business Profile photo sets
Map packLocal3-mi radius620searches/mo
The diagnosis
You already own the data. What you’ve been missing is the reading.
A login for everything. An answer for nothing.
Search Console says one thing, GA4 another, your ads account a third. Nobody on staff has time to reconcile them at 7am before the first consult.
Dashboards answer questions you have to think to ask.
Most tools hand you charts and call it insight. The interpretation — the part that actually decides anything — is left as homework.
So decisions default to instinct.
Which procedures to push, where to spend, what to fix first — settled by gut feel, while the answer sits unread in data you already own.
PracticeFire inverts the workload. We do the reading, deliver the answer in plain English, and keep every chart that supports it one click behind — so you verify, instead of decode.
The method
Every search, read like a chart note.
108M patient searches classified — by procedure, by intent, by geography. Here is what one looks like on the table.
Patient search — example
lip filler cost santa monica
Procedure
Lip filler
Mapped to the aesthetic-medicine taxonomy — not a generic keyword bucket.
Intent
Transactional — pricing
This person is choosing a provider. Price queries signal decision stage.
Geography
Santa Monica, CA
Scored against your service radius and the competitors inside it.
“is lip filler safe”Research intentSame procedure, different patient — not a buyer yet. Worth content, not ad spend. The distinction is the whole game.
The inputs
The accounts you already have. Connected once.
Connect Search Console, GA4, Google Ads, your Business Profile, reviews, SEMrush, PageSpeed, and a full-site crawl — once. Setup is free, takes about ten minutes, and your accounts stay yours. From then on, PracticeFire reads them as a single record.
- Search Console
- GA4
- Google Ads
- Business Profile
- Google Reviews
- SEMrush
- PageSpeed
- Site Crawl
Classification engine — procedure · intent · geography
Your briefing — what to do next, in plain English.
Live dashboard — every chart behind every claim.
The read
Hundreds of data points. One reading.
Accounts are just the surface. Underneath, the engine reads the fields themselves — impression curves, position shifts, review velocity, page speed, spend efficiency — hundreds of data points per practice, weighed together as one record. A sample of what it reads:
search
- impressions
- clicks
- CTR
- avg. position
- query strings
- keyword rankings
- search volume
- backlinks
site
- sessions
- engaged sessions
- conversion events
- LCP
- CLS
- mobile speed
- crawl errors
- broken links
- schema coverage
- indexable pages
local
- call clicks
- direction requests
- map-pack position
- star rating
- review count
- review velocity
ads
- spend
- CPC
- cost per conversion
+ hundreds more
Classification engine — procedure · intent · geography
One reading — ranked, explained, evidenced.
The corpus
Built on aesthetic medicine. Not adapted to it.
Dermatology, plastics, med-spa — every classifier and benchmark is trained on how patients actually search for aesthetic procedures, not on generic marketing data. That specificity is why the answers hold up.
- practices analyzed
- 400+
- patient searches classified
- 108M
- search signals read
- 184M
- site issues tracked
- 14M
Early access
By invitation. Deliberately small.
We onboard a limited number of practices at a time and review every request by hand. Request access below — we’ll look at your practice’s search footprint and reply personally.
- Free setup — we handle the connections
- About 10 minutes of your time to connect
- Limited spots per intake — reviewed by hand
We're opening PracticeFire to a limited number of practices.
Run or market an aesthetic, derm, plastics, or med-spa practice? Request access below. We'll review your practice and reach out personally — no obligation, no demo, just a look at what we'd find.