Patient-Acquisition Briefing
Searches naming “lip filler cost” within three miles of the practice rose sharply this quarter. The practice’s site answers none of them.
The move — Publish a priced, procedure-specific page for lip filler and route the existing filler traffic to it. Highest-intent demand, currently unanswered.
A competitor’s Business Profile now outranks the practice for “med spa near me” across two of its strongest neighborhoods.
The move — Correct the profile’s primary category and restore a weekly review-response cadence — the two levers the map ranking is currently losing on.
The before-and-after galleries load slowly enough on mobile to weigh on rankings for every procedure they illustrate.
The move — Compress and lazy-load the gallery media; the affected pages carry the practice’s most valuable procedure terms.